More success in market access through partnering with patients
Patient Access
Already today, patients are an important stakeholder for market access as they have a role in many HTA processes. In the future, the »patient voice« will certainly become even louder, and companies should definitely anticipate this. In the long term, companies will be more successful if they understand how to make the value of their products sufficiently clear to patients. Collaboration with patients is essential to achieve this goal.1
We provide strategic advice on how to incorporate the patient perspective into the market access of your products and thus make market access easier and more successful for you.
1. Esser M, Thaa B. From market access to patient access: strengthening the patient perspective in market access. Market Access & Health Policy 2019; 9(2): 22–24