Communicating product benefits holistically
You will be most successful in the negotiation if you show that your product is more than study data – namely the solution to an important health problem. We are experts in developing a value story for your product that is an ideal synthesis of all clinical and economic benefits – and emotionalises it as well. For optimal results, we have developed Value Advisory Boards, where payers and other stakeholders put the finishing touches to your value story, and which have already proven to be very helpful.
Understanding the Payer Perspective
The key to a good negotiation strategy is to consistently focus on the perspective of the payers. You have to understand what motivates the respective negotiating team of the other side, what the »pain points« and »gain points« are in order to find arguments that are convincing. An analysis of the previous arbitration practice is indispensable for the discussion with GKV-SV on an eye level. co.value analyzes arbitration verdicts in a dedicated database to give you an argumentative advantage and achieve maximum profitability for your drug.
A superior communication strategy is also required in order to achieve an optimal negotiation result. Here, co.value relies on solution-oriented communication, which is based on the concept of Marshall B. Rosenberg that we have optimised specifically for reimbursement price negotiations. Solution-oriented communication enables you to directly communicate the important core messages and at the same time build an authentic, trusting relationship with the negotiating partner. In addition, you will be able to react adequately to unexpected counter-arguments and blunt questions from the negotiating partner, while at the same time safeguarding your interests and not compromising the atmosphere of the discussion. We have achieved excellent negotiation results with this method, especially in difficult constellations.
In case of losing market exclusivity, fixed amounts (Festbeträge) become relevant, which are determined according to defined rules. With our expertise, we can simulate fixed amounts, check the fixed amounts set by GKV-SV and develop an optimal strategy for you.
Your benefit from our services:
- Hammering out of convincing value stories for benefit communication in reimbursement negotiations
- Conception, planning and execution of Value Advisory Boards
- Value presentations with co.spot®
- Evidence research on comparable medicinal products and support with Appendices I to III according to the framework agreement with the GKV-SV
- Accompanying price negotiations with the GKV-SV
- Coaching offer: Mastering difficult negotiation situations with the help of solution-oriented communication
- Arbitration verdict analysis with in-house database
- Comprehensive advice on fixed amounts
- Simulation of fixed amounts and checking the fixed amounts set by GKV-SV