Real world data

Customer Situation

A dental company commissioned us to collect data on patient preference for dental implants over less invasive solutions. The data was intended to provide guidance for the development of a viable strategy for market positioning and value communication for our client’s high-priced product.

Our Solution

Together with the client, we developed 20 questions to identify patients’ needs, uncertainties and gaps in their knowledge. In particular, we wanted to determine the conditions under which patients would choose a dental implant. For the survey, 30 patients were recruited, reflecting the full spectrum of all affected persons. The survey itself was conducted by telephone. Subsequently, we evaluated the data and prepared a graphic presentation of the results for the customer.

Customer Benefit

The survey of patient preferences provided our customer with data that could be used specifically for value communication and also helped the customer position his product in the German market.