Visualisation of health-economic benefit data

co.spot^®: Convincing stakeholders through visualisation

Is your medicinal product or medical device innovative and even leads to savings in the healthcare system? Even if this is the case, be prepared to be met with scepticism. Hospital managers and representatives of health insurance companies have internalised one thing: most medical innovations do not save money, but come "on top" of basic medical care.

You can now effectively counter such concerns by telling your value story convincingly - and this is exactly what co.spot^®, our innovative toolbox for digital presentations, does.

co.spot^® is ideally suited to support your team in market access, for example in price negotiations or consultations with pharmaceutical sales representatives. Via an intuitively navigable interface, you have access to all evidence relating to your product, such as clinical study data, care data, economic parameters. Depending on the direction of the discussion and objections of stakeholders, you can present prepared scenarios or optionally have them calculated in real-time. This gives you a convincing answer for every objection. With co.spot^®, you are much more flexible in your argumentation regarding benefits than with discussion folders, PowerPoint presentations or other static media¹.

It is quite simple: you send us your data, for instance of clinical studies, and we use it to create a web-based presentation tool that runs on all platforms - naturally using your corporate design. Whether it is on a smartphone or the desktop, whether it is under Windows, iOS or Android – we exclusively use current web standards such as HTML5, CSS3, JavaScript and SVG to visualise your data convincingly.

1) Esser M., Schreier J. Visuelle Nutzenkommunikation. Market Access & Health Policy; 2017 7(1): 28–29